01
Positioning and retail page
The highest-leverage fix: making your book page persuasive to the readers who already find it.
- →Blurb and hook rewriting
- →Category and keyword strategy
- →A+ content and imagery
- →Series and pricing review
Book marketing that finds real readers
Published is not the finish line. Readers are.
Positioning, retail optimisation, and paid campaigns built around your book — with plain-English reporting so you always know what your budget bought.
- Keyword and category strategy that lifts discovery
- Amazon Ads and Meta campaigns managed weekly
- Author platform, newsletter, and landing pages
- Monthly Statistic Updates
90 days
Structured launch runway
Weekly
Campaign optimisation
3
Ad channels tested
Monthly
Plain-English reporting
Sound familiar?
The book is live and nothing much is happening.
- ✕Sales spiked with friends and family, then went flat.
- ✕You are running ads without knowing what is working.
- ✕Your book page does not convince the people who land on it.
- ✕You have no email list and no idea where to start one.
- ✕Every marketing course tells you something different.
What you get
Everything handled, nothing guessed.
02
Paid campaigns
Amazon, Meta, and BookBub campaigns built, tested, and pruned against real read-through.
- →Campaign build and creative
- →Weekly bid and budget management
- →Audience and keyword testing
- →Spend and return reporting
03
Author platform
The assets you own, so your next book launches to an audience instead of an algorithm.
- →Author site and landing pages
- →Reader magnet and email capture
- →Newsletter sequence writing
- →Review and ARC outreach
How it works
A clear path, start to shelf.
01
Free launch plan
We audit your book page and ad account, then send a prioritised plan.
02
Fix the foundation
Positioning, blurb, categories, and keywords before any money goes to ads.
03
Test and scale
Small controlled tests across channels, scaling only what earns its budget.
04
Report and repeat
Monthly reporting with clear next actions — and honest calls to stop what fails.
Case studies
Spend less, sell more books.
Results below are pulled from each author’s own ad dashboards, retail reports, and email platform over the stated period.
Retail page rebuild before spending on ads
The Launch Ledger
Ellis Trewin · Bristol, England · Business non-fiction
The problem. He had spent four months on ads against a book page with a weak blurb and the wrong categories.
What we did
- →Blurb rewritten around the reader's problem, not the contents
- →Categories and keywords rebuilt from search data
- →A+ content modules added with review pull-quotes
- →Ads paused until the page could convert
“Nothing about my spend changed. Fixing the page did in one week what four months of ads had not.”
- 2.4×
- Page-to-order conversion
- −38%
- Cost per order
- 0
- Extra ad budget added
Series ads and read-through
Reach
Sana Qureshi · Dubai, UAE · Romance series · 5 books
The problem. Ads were running on all five books at once, so nothing was profitable and no result could be attributed.
What we did
- →Spend consolidated onto book one only
- →Read-through measured across the full series
- →Six creatives tested against two audience sets
- →Weekly one-page report on spend, orders, and read-through
“For the first time I can say what a pound of ad spend actually does. That changed how I plan the whole series.”
- 1.9×
- Ad return over 60 days
- 62%
- Read-through, book 1 to 2
- 1
- Book carrying the spend
Reader list built ahead of launch
Word of Mouth
Jonah Reinholt · Melbourne, Australia · Historical fiction
The problem. Launch week depended entirely on paid traffic, with no audience of his own to announce to.
What we did
- →Free prequel chapters set up as a list incentive
- →Five-email welcome sequence written in his voice
- →Launch-week sequence and review-request flow
- →Advance reader team recruited from the list
“The list is the reason launch week worked. The ads just added to something that was already moving.”
- 0 → 2,780
- Subscribers in 5 months
- 41%
- Launch email open rate
- 64
- Reviews in week one
Author names and locations are used with permission. Figures are taken from each author’s own retail and email dashboards over the stated period.
Packages
Pick a starting point. We will tailor it.
Every scope is shaped around your manuscript. We confirm the details after your free consultation and manuscript review.
Book Marketing Audit & Launch Plan
If you do not know why your book is not selling, we audit everything readers see and give you a prioritised plan to fix it.
Typically includes
- ✓We audit your retail page and cover positioning
- ✓We review your categories, keywords, and blurb
- ✓We check your existing ads and spend
- ✓We identify who your real reader is
- ✓We send a written 90-day launch plan
Best for: Authors who are already published but getting little visibility and want to know what to fix first.
Request my free launch planRetail Page & Positioning Optimisation
If your book page is not converting, we rewrite and rebuild the page so browsers turn into buyers before you spend on ads.
Typically includes
- ✓We rewrite your blurb and hook
- ✓We research and reset categories and keywords
- ✓We prepare A+ content and author page copy
- ✓We advise on pricing and series setup
- ✓We set up a simple reader email capture
Best for: Authors with a finished book who want the foundation right before any advertising budget is spent.
Optimise my book pageFull Launch & Managed Advertising
If you want the whole launch handled, we run positioning, ads, reviews, and reporting so your spend goes where it actually works.
Typically includes
- ✓We fix positioning, blurb, and metadata first
- ✓We build and manage Amazon and Meta campaigns
- ✓We test creatives and scale only what earns its budget
- ✓We run ARC and review outreach
- ✓We build your launch and pre-order timeline
- ✓Monthly Statistic Updates with next actions
Best for: Authors who want a managed launch and ongoing marketing rather than experimenting alone.
Get my free marketing planAuthors we work with
“Fixing the book page did more in a week than months of ads had.”
“For the first time I understand exactly what my ad spend does.”
“My newsletter is now the reason launch week works.”
Questions
The things authors ask us first.
No. Management fees are separate from ad budget, which you control and pay to the platforms directly.
Next step
Get a free launch plan for your book.
Send us your book link and current situation. We will return a prioritised plan showing what to fix first and what it is worth spending on.
Prefer to browse first? See the studio
- ✓A 30-minute call, no obligation
- ✓An honest read on scope and timing
- ✓A written plan and quote within 3 working days
- Get a free launch plan